Big Picture Analysis
What does a Success look like for your organization? What will make your project a success and help you reach your marketing goals? We like taking a step back so we can ask the “whys” of business.
- Project Success Metrics
- Long-term Vision Analysis
- Key Performance Indicators
Simple and Powerful Messaging
Good content is born out of thoughtful planning and analysis. A consistent voice will keep your audience interested and engaged. Targeted content will nurture and sustain brand loyalty and excitement.
- Competitive Analysis
- Brand Exploration & Key Messaging
- Content Creation
The right information in the right place. A solid content map will ensure that your visitors can locate what they’re looking for.
- Content Strategy
- Navigation best practices
- Naming and Labelling schemes
- Site Map Creation
Utilize the ideal blend of clean, functional design elements and relevant content to make it easy for the right types of visitors to both find and engage with your brand.
- Engaging Content
- Social Media Integration
- Lead Generation
Why your company needs digital strategy services
Can’t you just pay a web design agency some cash and get a website that “gets the job done”? Yes, if getting the job done means you have a website that comes up when someone types in your URL. However, if you’re looking for a website that actually achieves meaningful outcomes, it will take a bit more strategy than just writing a check. Here are a few high-level reasons for your organization to invest in digital strategy services:
The Web is an ever-evolving space. What worked even just a few years ago may very well be obsolete. A good agency will make you ask uncomfortable questions that challenge your assumptions. Ask relevant questions and you make find that your initial strategy gets revamped.
Working with a credible web design agency on your digital strategy will help you step back and get a holistic picture. Whether it’s working with your team on high level messaging or even an in-depth competitive audit, looking closer at your company and your market will make sure you get the highest return from your new website.
Better to take 30% longer working through your website strategy than to go quickly and have something you’re not proud of. A prudent business understands that a solid strategy is like the foundation of a home. Get it right and you’ve got something you can work with. Get it wrong, and you may be looking for a new house.
Most businesses just want to get started on their project. After all, business plans and proposals don’t have the allure of new website designs and visual effects. But those who invest in digital strategy services will win in the long term.